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One warehouse for Instagram, Telegram, and the counter

Warehouse

Instagram

Telegram shop

Instagram sells in Direct. Telegram sells in Mini App. The boutique counter sells face to face. If each channel keeps its own “how many left,” you will promise the last unit twice. One warehouse means one free-stock figure every channel reads before saying “yes.”

GSC on this property already shows interest in warehouse / «управление складом» themes; CIS shops also live multi-channel by default. This article is the multi-channel angle — distinct from the Telegram-only warehouse guide (#9) and the chat-reserve deep dive (#27).

One warehouse feeding Instagram, Telegram, and store counter

What breaks without a shared stock

  • Manager A confirms size M in Instagram;
  • Manager B sells the same M in Mini App;
  • Evening shift finds the shelf empty and both buyers angry.

Spreadsheets lag. Voice notes are not a ledger. Marketplace FBO will not sync your Direct promises unless you build that glue — and even then Direct is still yours to mess up.

The rule: free stock is the only promise currency

Before any “есть в наличии” in Instagram, Telegram, or at the till:

  1. Open the SKU (and variant) in CRM.
  2. Read free stock — not “remains minus reserved in your head.”
  3. Create the order / reserve when the buyer commits.
  4. Write off on handoff or ship.

Same rule offline: the counter is just another channel on the same board.

Channel map for a small CIS shop

  • Instagram — discovery + Direct questions; checkout should land as a CRM order (or Mini App link). See from Instagram Direct to your own shop.
  • Telegram Mini App — self-serve catalog; reserves on order automatically when enabled.
  • Counter / pickup — same catalog; staff create walk-in orders so stock moves.

Week-one implementation

  1. Enter real free quantities for every sellable SKU/variant.
  2. Connect Mini App and Instagram ops to the same catalog.
  3. Ban “available” answers from memory — pin the free-stock check.
  4. Daily: release dead unpaid reserves so free stock returns.

How this supports own-channel strategy

Marketplaces may hold part of your inventory in their network. Your Instagram/Telegram/counter loop still needs a local truth — especially for unique sizes and same-day items. Own-channel commerce only scales if stock is shared, not if each chat invents availability.

Start with catalog + warehouse + Telegram shop in one Basic plan: datalizeCRM.

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