Let’s look at each of these systems in more depth. CRM (customer relationship management) is a tool used to manage, organize, track, and grow a company’s interactions and relationships with customers or prospects. CRM systems collect information from sources such as the company website, email, social media, marketing materials, search engines, and more. They can give staff customer information such as purchase history, buying preferences, personal details, and other attributes. Another key CRM capability is analyzing advertising campaign performance — for example via automated end-to-end analytics. That helps a business see which marketing channels work best based on profit versus cost. datalizeCRM combines client management so you always know where a customer came from, what they prefer, their order history, and how to segment by average check, order frequency, and other metrics. Another important piece is integrated end-to-end analytics that connects to Yandex Metrica and Google Ads to provide many dynamic and static marketing performance indicators. 

A CMS is a system for creating and managing digital content. It is used mainly to manage website content, letting several people create, edit, and publish from a central interface. CMS platforms often include web publishing, format management, history editing and version control, and indexing, search, and retrieval. Common CMS tasks include editing products and prices in an online store, publishing blog news, and adding promotional banners on the site. datalizeCRM lets you manage the blog, news feed, catalog products, and other parts of modern e-commerce projects without special qualifications or a technical background — it is designed for simple, clear out-of-the-box use.

An ERP system is software organizations use to manage and monitor important parts of the business. ERP can cover purchase planning, tracking and controlling warehouse stock, inventory counts, write-offs, reserves, and order tracking. An ERP can integrate planning, production, sales, and marketing. We implemented many of the most needed modern ERP functions: warehouse stock management, stock monitoring, moving goods between warehouses and stores, inventory and write-offs, waybill management, and financial reporting by various criteria (for example revenue/profit by waybill, product, or time period). You can always explore the available functionality in the demo of our product.

So a CRM is for managing company interaction with current and potential customers. A CMS is for creating and managing digital content, especially websites. An ERP is for managing internal processes: from product planning and inventory to order tracking. All three overlap to some degree and can integrate with each other, but each has its own specific jobs and tools. Remember that each system is meant to improve efficiency in different areas of the business. datalizeCRM combines the most important and useful tools from these three systems in one product, which raises productivity because you do not need many separate apps, and can save time and money on rollout and training. Open the demo to feel how simple the full feature set is to use, read the detailed documentation, and contact us to integrate into your business.